montblanc classic fountain pen Patrick Schmitz opens new Vancouver flagship

mont blanc pens buy Patrick Schmitz opens new Vancouver flagship

Montblanc pens, watches and jewelry have been carried in Vancouver jewelry stores for years, why did Montblanc open a stand alone boutique now?

It’s always been our strategy to create the home of Montblanc. The place where you can experience the brand. The place where we can provide the best in class service. A place where you can see all these (Montblanc) products.

We opened our first store in Canada on Bloor Street (in Toronto) probably 15 years ago. Vancouver is unusual in the world where, particularly for the higher end, there was no clear destination of where you would build a store. It was not defined. Now it is clearer. I looked at Vancouver for the longest time. When the opportunity came along, we grabbed it.

The pen is the iconic Montblanc product, how does it fit into a tech dominated world?

The Black Meisterstck pen was designed in 1924 (in Hamburg, Germany) and we haven’t changed it since then, and today it’s (still) the most successful pen in the world. How many things do you own or do you aspire to have that you can say ‘this is 80 years old and still hot’? This is something that is very unique to Montblanc Montblanc never goes out of style.

And every product that has a white star, we will service, no matter how old. The longevity translates to many areas. In the world of high tech we’re high touch. Because of this fast changing world where nothing is permanent, people long for things that slow you down, that have longevity, that can be handed down. As much as you communicate with a digital gadget, it will never replace that personal letter that you write to someone who is important to you.

Is there a new ‘classic’ item for Montblanc?

In 1997, we made the big step with watches. Watches are very similar to writing implements in that they’re manual, they’re mechanic.

Watches are the fastest growing product line. We develop, design and manufacture the watches. Pens are our roots; this is who we are and what’s important to us, so we’ve never stopped bringing new writing instruments. But if you look to the future,
montblanc classic fountain pen Patrick Schmitz opens new Vancouver flagship
where we have a lot of potential is with watches.

What distinguishes Montblanc from other luxury brands?

The true definition of luxury today is bespoke. It’s not what is the most expensive one, it’s the most unique one.

With that came the capability of the manufacture of one. We do watches of one, pens of one, where we sit down with the customer. In case of a writing instrument, this is a year and a half process; you look at the designs, you discuss materials, you work with their life stories. And the same is true for watches. It can be between $300,000 $500,000 or as much as a million for a pen.

It’s like building a house. You’re working with the client to create something very unique and personal.

What is the Mont Blanc esthetic?

The branding is a white star on the top of every pen. The view of the top of the Mont Blanc mountain has six glaciers and that is the star.

Mont Blanc is less flashy and more sophistication. It’s stylish, but elegant and has a timelessness without being boring.

Montblanc, 717 Burrard St.

Interview conducted and condensed by Michele Marko.

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montblanc classic fountain pen Patrick Schmitz opens new Vancouver flagship