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A US discount warehouse chain known for piling ’em high, and selling ’em cheap, is offering cut price coffins along with buckets of ketchup and two gallon tubs of ice cream under a new pilot program.
Costco Wholesale Corp began selling the $US800 ($A11200) caskets in two of its Chicago stores this week and has already taken some orders, spokesman Bob Nelson said.
The Universal Casket Company caskets come in six models in a variety of colours and 18 gauge steel. Consumers place an order electronically and their coffin is home delivered within 48 hours. The chain is closely monitoring sales and could offer caskets in all of its warehouse stores.
Costco, which estimates funeral homes charge closer to $US3500 for a casket, said that it hoped to appeal to consumers unhappy about the high prices charged by many funeral homes.
The chain buys goods in bulk and sells them to its 40 million members who pay a yearly fee for the privilege of shopping at its warehouses. It has 438 warehouses and reported sales of $US48 billion this financial year.