mont blanc europe The newest technology
OK, that’s some distinct hyperbole but we Americans are prone to that, no?
Seriously, though, you may very well not put technology and something you write with in the same thought. But hear me out a bit.
Last December, I was ambling around a local shop and happened to stumble upon a display of pens. Delightfully boring, nondescript pens. But one looked a little more on the ‘crafty’ side so I cast my gaze directly there.
The claim? This pen will last for seven years.
Bold. And, yes, the idea of life altering technology is a bit of a stretch. But if you think about it, the fact that Seltzer Goods (the manufacturer) decided to amp up the quality speaks volumes and could be considered ‘new’ technology in an area that is decidedly low tech.
The main benefits though are plentiful:
It can write 1.7 metres a day for 7 years
A large ink cartridge (clearly)
A long life tip (I know no person that enjoys ink globbing about on the page)
But most, importantly, it keeps plastic and ink out of landfill. According to the package, 100 million pens are discarded every day. Oof.
However, I don’t have what would be called a very good track record with pens. After I graduated from uni, I received a beautiful Mont Blanc as a gift. Promptly lost it at a work happy hour two months later.
According to the promise, Ishould have this pen until 21 December 2019.
I’ll let you know if I make it without losing it.
The Seven Year Pen is available to purchase online at Seltzer’s website. I also rang them and they said it is also available in London at Liberty, though you may wish to call ahead to confirm as I did not see it on their site.
Doug Zanger is the social guy for Advertising Week. And has horrific penmanship. The first everAdvertising Week Europe is in London 18 21 Marchand Metro are superb partners.